Getting Tech N9ne and Kendrick Lamar together pretty much means amazing and that's exactly what this song and video are. It's a beautiful thing, and a sign of the times, that two hardcore emcees can get together and create a song that talks about feelings getting hurt over something as personal and sacred as their craft. Kendrick does talk about retribution at the end of his verse and its certainly a valid feeling although usually not the best course of action. Think Columbine. Tech on the other hand ends his verse, as I would expect of the older man, with a poignant statement that disarms the offender and really sends the message of the song home as he says, "I'm an artist and I'm sensitive about my shit."